Ian Landsman is Starting From Scratch, August 1, 2008:
HelpSpot on the Deck
If you're in the market for a powerful and user friendly Help Desk solution, please take a look at my company's flagship product HelpSpot.
Starting today you’ll be seeing HelpSpot ads on The Deck ad network. It’s the first serious advertising I’ve done for HelpSpot so I’m excited to see how it goes. I was originally looking for September, but they had a slot open up in August so we decided to take it even though I only found out yesterday.
The ads were a little rushed, but I don’t think they’re bad. Ads are going to be very much trial and error anyway. We can swap them out at any time so if one or both bomb we can make an adjustment.
The Deck certainly puts HelpSpot on some interesting sites. I wouldn’t say it’s a perfect match in terms of sites that people search for help desk software on, but I think the audience it reaches are certainly people who directly or indirectly deal with customer service a fair amount.
We’re going to run for 2 months as a started to see how it does and go from there.
Discussion
I have no idea how good the analytics of The Deck is, but I'm guessing it's not at good as Adwords. You could use Adwords for a couple of weeks for the sole purpose of refining your ad copy. After you've attained the highest CTR possible through split testing, put the copy from the winner onto your The Deck ad.
Created by Alex on 08.01.2008 9:45 am
I do a few tiny adword campaigns once in a while, but they don't make economic sense for my company overall. The help desk space is so competitive that first page costs of the main keywords are $35 per click (yes that's right). So I can't sell software for $179/user and advertise at $35/click since I'll never come close to converting 1/3 or even 1/10 of the clicks to sales.
Created by Ian on 08.01.2008 10:56 am
I am absolutely agree with you, but about what interesting sites are you talking about
Created by Lionel on 08.11.2008 1:21 pm