Ian Landsman is Starting From Scratch, March 11, 2008:

Competitive Advantage

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Great post by Rick about competitive advantage among other things. I agree with this 100%. I’ve found that fast and great service are the easiest (in a certain sense) way to outperform your competitors. This is especially true of MicroISV’s and small ISV"s. It sounds counter intuitive, but it’s not really.

As you get bigger the service gets farther away from YOU and generally service gets worse. When you’re small it’s easier to provide great service and control the service environment. That’s something Rick has done a great job with as his company has grown and it relates directly to what he mentions about controlling growth.

My #1 advice to new ISV’s when they email in is to provide great (and fast) service.

Created on 03.11.2008 7:32 pm · Comments (2)


Discussion

Link you posted is broken. It should be: http://ellislab.com/blog/comments/how_do_you_distinguish_yourself_from_your_competitors/

Comletly agree about customers service. We received much better support for $20 blogging tool than for $2000+ Adobe package. Try to imagine how frustrating it was to found out that we needed to pay $40 per incident for $2000+ Adobe package (Photoshop kept crashing under Leopard).

Created by Ilija Studen on 03.12.2008 5:20 am

Thanks, fixed!

Created by Ian on 03.12.2008 11:12 am

 

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