Ian Landsman is Starting From Scratch, April 11, 2005:

Nike Ad

If you're in the market for a powerful and user friendly Help Desk solution, please take a look at my company's flagship product HelpSpot.

Cool Nike ad created by Joseph Jaffe. If you saw the masters this weekend it was a pretty dramatic moment and makes a very cool commercial. (link via Scoble)


Update: I had a little trouble downloading the movie, probably because Jaffe is being Scobledotted. Dave Winer has the file here:
http://mp3.morningcoffeenotes.com/movies/justDidIt.wmv
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