Pricing Roundup
If you're in the market for a powerful and user friendly Help Desk solution, please take a look at my company's flagship product HelpSpot.
Product Pricing Primer by Eric SinkCamels and Rubber Duckies by Joel SpolskySoftware Pricing by Philip GreenspunStraight Talk on Software Pricing - manifold.net (product specific)Users, Vendors at Odds Over Software Pricing - PC WorldSupply & Demand: Software Pricing - EweekRethinking Software Pricing in a Service-Oriented World - zapthink
(Via microISV.)
- Nice summary of articles on pricing strategies from various sources (mostly the usual suspects but still very interesting). I've been thinking about pricing alot lately for HelpSpot. I found Eric Sink's article to be the most helpful, especially in terms of not charging too little.Discussion
Exactly. I remember reading your earlier post where you talked about how you want to keep price of your product 'low' to get more penetration in the market. At that time, I missed out on telling you that pricing 'low' is not always the best idea. Though Eric explained in much better way than I ever could, I am overall glad that you are thinking about your pricing again. 
All the best!
JD
Created by JD on 12.23.2004 2:12 am
Yeah I looked around again at the competition a bit and I think I have a good idea of where I want to position the product. The upper market is things like Remedy, which their cheapest small biz help desk is $895 a user down to several cheapo $39 unlimited users systems. I'm trying to put HelpSpot way above the cheapo's but below the Remedy solutions. It's always hard to remind yourself to think about what the value of the solution is to your target organizations.
Created by Ian Landsman on 12.23.2004 2:12 am
etter gas mileage, and is 30K cheaper. This actually goes back alot to the pricing stuff I posted about before. Third is that alot of great innovation occurs in open source help [...]
Created by Ian Landsman's Weblog » Blog Archive on 12.23.2004 2:12 am
Exactly. I remember reading your earlier post where you talked about how you want to keep price of your product 'low' to get more penetration in the market. At that time, I missed out on telling you that pricing 'low' is not always the best idea. Though Eric explained in much better way than I ever could, I am overall glad that you are thinking about your pricing again. All the best!
JD
Created by JD on 12.23.2004 2:12 am
Yeah I looked around again at the competition a bit and I think I have a good idea of where I want to position the product. The upper market is things like Remedy, which their cheapest small biz help desk is $895 a user down to several cheapo $39 unlimited users systems. I'm trying to put HelpSpot way above the cheapo's but below the Remedy solutions. It's always hard to remind yourself to think about what the value of the solution is to your target organizations.
Created by Ian Landsman on 12.23.2004 2:12 am
etter gas mileage, and is 30K cheaper. This actually goes back alot to the pricing stuff I posted about before. Third is that alot of great innovation occurs in open source help [...]
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Created by Ian Landsman's Weblog » Blog Archive on 12.23.2004 2:12 am